Become A Retailer

Voluspa values the relationships it builds with its retail partners and is committed to supporting them through clear communication, consistent policies, and dedicated sales representation. For existing retailers, ongoing support is always available through local representatives, who can assist with questions, product guidance, and order placement. This direct connection ensures that partners receive timely assistance and personalized service tailored to their region and business needs.

For those considering becoming a Voluspa retailer, joining the brand represents an opportunity to be part of a thoughtfully curated fragrance community rooted in craftsmanship, design, and sensory storytelling. Voluspa offers wholesale purchasing to approved retail partners who align with the brand’s values and standards. The goal is to create mutually beneficial partnerships that allow retailers to confidently present Voluspa products within their physical retail environments while maintaining brand integrity and a consistent customer experience.

The process of opening a new retail account is designed to ensure alignment on both sides. New accounts are subject to review and approval by a Voluspa sales representative and the corporate office. As part of this evaluation, factors such as territory considerations and potential conflicts are reviewed to support healthy distribution and protect existing retail partners. Opening orders require a minimum initial purchase amount, with additional minimums established for subsequent reorders. These requirements help ensure that new partnerships are set up for success from the start and that retailers are able to present a meaningful assortment to their customers.

Voluspa maintains clear pricing standards through its Minimum Advertised Pricing policy. Products are intended to be sold at established retail pricing consistent with the brand’s suggested pricing structure. This policy exists to protect brand value, ensure fair competition among retailers, and maintain a consistent experience for consumers across all approved sales channels. Voluspa reserves the right to decline or discontinue orders from retailers who do not adhere to these pricing guidelines or who sell products through unauthorized platforms. Upon opening an account, retailers are provided with the MAP policy for review and acknowledgement, reinforcing shared expectations around pricing and representation.

The brand takes a selective approach to where and how its products are sold. At present, Voluspa partners exclusively with retailers who operate physical brick-and-mortar locations. This requirement reflects the importance of in-store discovery, where customers can engage with fragrance in a tactile, immersive environment. Voluspa does not currently approve partnerships with online-only businesses, subscription services, gifting programs, or resellers operating through third-party channels. This focus helps preserve the in-person experience and ensures that products are showcased in settings that align with the brand’s identity and standards.

Becoming a Voluspa retailer is more than a transactional relationship; it is an invitation to participate in a brand story centered on quality, artistry, and intentional living. Retail partners play a vital role in bringing that story to life by presenting products in a way that reflects their design, craftsmanship, and sensory impact. Voluspa seeks retailers who share an appreciation for these values and who are committed to offering customers a refined and engaging shopping experience.

For both current and prospective retailers, clear guidelines, dedicated support, and thoughtful approval processes are in place to foster long-term, successful partnerships. Voluspa believes that careful growth and strong retail relationships are essential to maintaining the integrity of the brand while expanding its reach. By working closely with qualified partners and upholding consistent standards, Voluspa continues to build a retail network that supports both the brand’s vision and the success of its retailers.